The Latest News From MIPA
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Christmas Book Flood
Perhaps we should be more like Iceland (uh, not the weather). Iceland has a lovely national tradition called “Jolabokaflod,” or the “Christmas Book Flood,” which started during World War II. Books are the majority of the presents given to one another for Christmas....
Hybrid Publishing
Publishing: Does It Define You? Does It Matter? Jennifer Baum is publisher and editorial director at Scribe Publishing Company. She is writing a series of articles for MIPA on insights from the 2015 IBPA Publishing University. Across the publishing industry, new...
Read moreHow often do we feel that we are pedaling in place or just treading water?
Learning Curve to Earning Curve
By Rod Mebane, Starshine Galaxy Rod was MIPA’s scholarship participant at the 2013 IBPA Publication University (PubU), held in San Francisco in March 2014. This is the second of three reports that Rod is sharing with fellow MIPA members from his experience at the...
Covers that Connect
By Rod Mebane, Starshine Galaxy Rod was MIPA’s scholarship participant at the 2014 IBPA Publication University (PubU), held in San Francisco last March. This is one of a series of reports that Rod is sharing with fellow MIPA members from his experience at the...
Walking Through Literature
By Rachel M. Anderson, RMA Publicity Editor’s Note: MIPA members are always looking for innovative ways to market their books. Rachel’s press release below shows one benefit-driven idea: building a literary tour around your book. It requires work and lots of...
Read moreISBNs are how readers and buyers find your books.
The Scoop on ISBNs
By Sherry Roberts, The Roberts Group The ISBN (International Standard Book Number) is your book’s identification number or fingerprint. It is a 13-digit number that all book databases use to track your books. ISBNs are how readers and buyers find your books. They are...
Think Outside the Social Media Box
By Rachel M. Anderson, RMA Publicity Admit it, you’ve gotten frustrated by all the things you’ve done to sell books that haven’t worked very well: all the advertising on Goodreads, doing book giveaways, producing a trailer, launching a social media campaign, blogging,...
Meet IBPA Executive Director Angela Bole
By Marly Cornell, LightaLight Publications Editor’s note: This blog post was inspired by Marly’s fruitful experience at the IBPA Pub-U conference, “Discoverability: How to Reach Your Reader and Sell More Books,” in April 2013. Prior to becoming IBPA’s new executive...
The Latest on eBooks
By Marly Cornell, LightaLight Publications Editor’s note: This blog post was inspired by Marly’s fruitful experience at the IBPA Pub-U conference, “Discoverability: How to Reach Your Reader and Sell More Books,” in April 2013. Not surprisingly, the ebook was a topic...
Read moreOne of the key advantages of being associated with the Independent Book Publishers Association — and its affiliate, MIPA — is the opportunity to interact with, network, and associate in a generous atmosphere of collegiality with others involved in similar endeavors.
Reaching Unique Audiences
By Marly Cornell, LightaLight Publications This is a second installment of IBPA-University Delivers from Marly’s fruitful experience of attending the IBPA Pub-U conference, “Discoverability: How to Reach Your Reader and Sell More Books,” in April 2013. [First, a P.S....
A Press Release That Gets Attention
By Desiree Bussiere, Scarletta We are in a world of nonstop publishing from every angle, and we are all trying to get media, consumers, and bookstores to pay attention to our books. A good publication press release is an “old-fashioned” bit of marketing that can make...