Your marketing and communications plan is how you speak with current and future readers, how your competitors understand how your work differs from theirs, how an agent knows if you’re a fit for their publishers, and how you identify new and innovative ways to keep up with an ever-changing market. But you’re only one person, so how do you know where to spend your time?
In this session, we’ll talk about:
• uncovering what social media content your customers perceive as valuable
• determining how your readers would like to engage with you online
• creating content that informs, educates, and inspires your readers
• doing a lot of promotion when you only have a little time
Join us to jumpstart or overhaul your marketing plan – all levels of experience are welcome!
Program begins at 7 (CT); join us at 6:30 (CT) for networking and open discussion.
About the Speaker
Dr. Amy Jauman, SMS, is an author and ghostwriter, international speaker, and the program director for the Digital Marketing Graduate Certificate at Saint Mary’s University of Minnesota. She focuses on using social media, experiential learning techniques, and online resources to make information meaningful to adult learners in traditional and remote business and educational environments.
In addition to her ghostwriting projects, Amy authored A Writer’s Path to Book Sales: Learn How to Promote Your Work on Social Media in 10 Easy Steps and the Comprehensive Field Guide for Social Media Strategists: Master the Six Content Domains of the SMS Exam, the National Institute for Social Media’s current textbook.
Amy is a certified social media strategist and certified instructor through the National Institute for Social Media with a master’s degree in experiential education and a doctorate in organization development.
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