The Latest News From MIPA

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 ISBNs are how readers and buyers find your books.

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The Scoop on ISBNs

By Sherry Roberts, The Roberts Group The ISBN (International Standard Book Number) is your book’s identification number or fingerprint. It is a 13-digit number that all book databases use to track your books. ISBNs are how readers and buyers find your books. They are...

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Think Outside the Social Media Box

By Rachel M. Anderson, RMA Publicity Admit it, you’ve gotten frustrated by all the things you’ve done to sell books that haven’t worked very well: all the advertising on Goodreads, doing book giveaways, producing a trailer, launching a social media campaign, blogging,...

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Meet IBPA Executive Director Angela Bole

By Marly Cornell, LightaLight Publications Editor’s note: This blog post was inspired by Marly’s fruitful experience at the IBPA Pub-U conference, “Discoverability: How to Reach Your Reader and Sell More Books,” in April 2013. Prior to becoming IBPA’s new executive...

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The Latest on eBooks

By Marly Cornell, LightaLight Publications Editor’s note: This blog post was inspired by Marly’s fruitful experience at the IBPA Pub-U conference, “Discoverability: How to Reach Your Reader and Sell More Books,” in April 2013. Not surprisingly, the ebook was a topic...

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One of the key advantages of being associated with the Independent Book Publishers Association — and its affiliate, MIPA — is the opportunity to interact with, network, and associate in a generous atmosphere of collegiality with others involved in similar endeavors.

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Reaching Unique Audiences

By Marly Cornell, LightaLight Publications This is a second installment of IBPA-University Delivers from Marly’s fruitful experience of attending the IBPA Pub-U conference, “Discoverability: How to Reach Your Reader and Sell More Books,” in April 2013. [First, a P.S....

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A Press Release That Gets Attention

By Desiree Bussiere, Scarletta We are in a world of nonstop publishing from every angle, and we are all trying to get media, consumers, and bookstores to pay attention to our books. A good publication press release is an “old-fashioned” bit of marketing that can make...

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