By Rachel M. Anderson, RMA Publicity

August 22, 2013

Admit it, you’ve gotten frustrated by all the things you’ve done to sell books that haven’t worked very well: all the advertising on Goodreads, doing book giveaways, producing a trailer, launching a social media campaign, blogging, buying a banner ad on a high traffic website, and the list goes on.

You have to admit that, yes, these tactics have created more traffic on your website, but very few if any of these techniques have sold more than a handful of books.

IBPA University Delivers

by Marly Cornell, LightaLight Publications


Editor’s note: This blog post was inspired by Marly’s fruitful experience at the IBPA Pub-U conference, “Discoverability: How to Reach Your Reader and Sell More Books,” in April 2013. 

Prior to becoming IBPA’s new executive director, Angela Bole served as deputy executive director (since 2009) of the Book Industry Study Group, Inc. (BISG), which “fosters conversation and consensus across all sectors of the book business.” Before that, Bole served for two years as BISG’s associate director and two years as its marketing and communications manager, “furthering the BISG mission of creating a more informed, empowered, and efficient book industry supply chain for physical and digital products.”

IBPA University Delivers 

By Marly Cornell, LightaLight Publications


Editor’s note: This blog post was inspired by Marly’s fruitful experience at the IBPA Pub-U conference, “Discoverability: How to Reach Your Reader and Sell More Books,” in April 2013. 

Not surprisingly, the ebook was a topic addressed in some fashion by most of the speakers at Pub-U. Ebooks continue to be the largest growing market in the book industry. More and more authors use ebooks to expand their readership, reduce publishing costs, streamline the publishing process, and create new ways to engage readers even while books are in development. Ebooks produced independently by authors glean substantially higher royalty rates for the author—an attractive drawing card. Several independently published ebooks have become hit bestsellers.

IBPA-University Delivers 

By Marly Cornell, LightaLight Publications


This is a second installment of IBPA-University Delivers from Marly’s fruitful experience of attending the IBPA Pub-U conference, “Discoverability: How to Reach Your Reader and Sell More Books,” in April 2013. 

[First, a P.S. to the previous blog entry on the IBPA conference: The person to contact for more info about Ingram’s “easy to use online print and ebook distribution solution” (called SPARK) is Pam Dover, 615-213-4890,]

One of the key advantages of being associated with the Independent Book Publishers Association (IBPA)—and its affiliate, MIPA,—is the opportunity to interact with, network, and associate in a generous atmosphere of collegiality with others involved in similar endeavors. The work, particularly by smaller independent publishers, is often done in relative isolation, away from the bustle that is typical of most businesses in the corporate world, where more interpersonal interactions take place throughout the workday. 

By Desiree Bussiere, Scarletta 

We are in a world of nonstop publishing from every angle, and we are all trying to get media, consumers, and bookstores to pay attention to our books. A good publication press release is an “old-fashioned” bit of marketing that can make your book stand out.

Start Your Structuring

The best place to start is with a press release template that matches your company branding and is easily recognizable as a press release. By consistently using this template, you’ll create recognition of your company and books.

Write a headline that is short, exciting, and to the point, just like those “attention getters” you wrote for your college composition papers. Follow it with a subtitle that feeds the reader a little more info about what they are reading. More often than not, by the time you finish your press release, you’ll have changed both several times.

April 19 Meeting: PW's Claire Kirch



Claire has been senior correspondent for Publishers Weekly, covering the Midwest for several years. Her articles span a wide range of publishing topics as you can see at

Claire will talk about her experiences, the changes she’s seen in publishing, and the lessons authors and publishers have learned, which undoubtedly will include the timing of book reviews. Join us on Wednesday, April 19, a week later than our usual meeting night, at Midland Hills.

We'll also ask our attendees to talk about the mistakes they've made and what they wish they had known when they started in publishing so we can all learn from each other. This is the final meeting of the year since May is our Book Awards Gala (finalists will be announced in mid-April).
Who: Claire Kirch of Publisher's Weekly
What: Learning from Claire and from each other (What we wish we had known)
Where: Midland Hills Country Club, 2001 Fulham Ave, Roseville. [map]
When: April 19, 2017, 7 pm (but come early to network)
Why: We don't know what we don't know, but we can learn