Walking Through Literature

Walking Through Literature

By Rachel M. Anderson, RMA Publicity Editor’s Note: MIPA members are always looking for innovative ways to market their books. Rachel’s press release below shows one benefit-driven idea: building a literary tour around your book. It requires work and lots of...
Think Outside the Social Media Box

Think Outside the Social Media Box

By Rachel M. Anderson, RMA Publicity Admit it, you’ve gotten frustrated by all the things you’ve done to sell books that haven’t worked very well: all the advertising on Goodreads, doing book giveaways, producing a trailer, launching a social media campaign, blogging,...
The Latest on eBooks

The Latest on eBooks

By Marly Cornell, LightaLight Publications Editor’s note: This blog post was inspired by Marly’s fruitful experience at the IBPA Pub-U conference, “Discoverability: How to Reach Your Reader and Sell More Books,” in April 2013. Not surprisingly, the ebook was a topic...

One of the key advantages of being associated with the Independent Book Publishers Association — and its affiliate, MIPA — is the opportunity to interact with, network, and associate in a generous atmosphere of collegiality with others involved in similar endeavors.

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A Press Release That Gets Attention

A Press Release That Gets Attention

By Desiree Bussiere, Scarletta We are in a world of nonstop publishing from every angle, and we are all trying to get media, consumers, and bookstores to pay attention to our books. A good publication press release is an “old-fashioned” bit of marketing that can make...