Think Outside the Social Media Box

Think Outside the Social Media Box

By Rachel M. Anderson, RMA Publicity Admit it, you’ve gotten frustrated by all the things you’ve done to sell books that haven’t worked very well: all the advertising on Goodreads, doing book giveaways, producing a trailer, launching a social media campaign, blogging,...

Meet IBPA Executive Director Angela Bole

By Marly Cornell, LightaLight Publications Editor’s note: This blog post was inspired by Marly’s fruitful experience at the IBPA Pub-U conference, “Discoverability: How to Reach Your Reader and Sell More Books,” in April 2013. Prior to becoming IBPA’s new executive...
The Latest on eBooks

The Latest on eBooks

By Marly Cornell, LightaLight Publications Editor’s note: This blog post was inspired by Marly’s fruitful experience at the IBPA Pub-U conference, “Discoverability: How to Reach Your Reader and Sell More Books,” in April 2013. Not surprisingly, the ebook was a topic...