Publishing Begins with a Good Marketing Plan
Date: September 10, 2014
Time: 7 p.m.
Location: Carondelet Center, 1890 Randolph Avenue, St. Paul
When you decided to write and publish a book, you did it because you had something to say. Some people write to entertain. Others to share their expertise or experiences.
The one thing all published writers have in common is the desire to sell books, but if you don’t develop a marketing plan well before you bring your book to market, securing the number of sales you are hoping for will be close to impossible. The major publishers develop marketing plans for their books, and so should you, but how do you get started?
Join us at the September MIPA meeting as Rachel M. Anderson from RMA Publicity and Bill Andrews, author and publisher of Daughters of the Dragon, share strategies for preparing and then executing a plan that will deliver results. Before retiring and becoming a publisher and novelist, Andrews ran a PR and advertising agency in the Twin Cities. Anderson, who founded RMA Publicity in 2009, was a television newscast producer and marketing consultant at a Twin Cities hospital.
They have some exciting ideas so be sure to join us as we launch our 2014–2015 season, A Step-by-Step Guide to Publishing.
24th Annual Midwest Book Awards Gala
The 24th Annual Midwest Book Awards honored excellence in books published in 2013 on May 14, 2014, at the Midwest Book Awards Gala held at the Olsen Campus Center at Luther Seminary in St. Paul. The awards recognize creativity in content and execution, overall book quality, and the book’s unique contribution to its subject area. The Midwest Independent Publishers Association has sponsored the book awards since 1990.