Publishing Begins with a Good Marketing Plan
September Meeting Notes:
“Step 1: Publishing Begins with a Good Marketing Plan” launched the 2014–2015 MIPA season, A Step-by-Step Guide to Publishing, on Sept. 10 at the Carondelet Center in St. Paul. Rachel M. Anderson from RMA Publicity and Bill Andrews, author and publisher of Daughters of the Dragon, shared strategies for preparing and then executing a plan that will deliver results.
Before retiring and becoming a publisher and novelist, Andrews ran a PR and advertising agency in the Twin Cities. Since Daughters of the Dragon came out in March 2014, he has sold 5,000 copies in a limited distribution. Anderson, who founded RMA Publicity in 2009, was a television newscast producer and marketing consultant at a Twin Cities hospital.
Both stressed that everybody is not your market. “Targeting is an exercise in sacrifice,” Andrews said. “The more narrowly you define your market the more successful you will be.”
To arrive at your marketing strategy, you need to ask yourself some questions:
· Who are you trying to reach? This is your target audience.
· With what message? This is the “essential truth” of your book. “How does your product connect to your audience?” Andrews said. “Spell it out in seven words or less.”
· Through what media?
Anderson described the elements of a marketing package: short synopsis of “what your book is about and who you think would be most interested in reading it (your target audience),” author bio, reviews, list of your competition, and strategies for reaching your target audience (where can you find your audience?).
“The more often people see you and your book, the better,” said Anderson.
Handouts: Download handouts from this presentation.
October Meeting: “Step 2: Professional Editing Sells Books” will be on Oct. 8 at 7 p.m. at the Carondelet Center in St. Paul. Please join us.